Cookie Policy
Last updated: 28 July 2026This Cookie Policy explains what cookies are, which cookies The Norwell Review (operated by Norwell Media Ltd) uses on https://enerbackliving.world/, why we use them, and how you can control them. This policy should be read alongside our Privacy Policy.
We operate under the UK GDPR, the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR) as amended.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet or smartphone) when you visit a website. They help the site remember information about your visit - such as your preferred language or cookie consent choice - so you do not have to re-enter details on each page. Cookies cannot run programs or deliver viruses to your device.
Similar technologies we may use include local storage (used to remember your cookie consent choice) and pixel tags embedded in advertising scripts.
2. Our Consent-First Approach (Consent Mode v2)
We implement Google Consent Mode v2. When you first visit our Website, the following cookie categories are set to DENIED by default:
- ad_storage
- ad_user_data
- ad_personalization
- analytics_storage
Only functionality_storage and security_storage are granted by default - these are strictly necessary to operate the Website and the cookie consent banner itself.
Non-essential cookies are only activated when you click Accept All, or when you enable specific categories in Manage Preferences. You may withdraw or change your consent at any time using the Manage Preferences button in the cookie banner.
3. Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be disabled. They do not require consent under PECR.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| cookieConsent | enerbackliving.world (localStorage) | Stores your cookie consent choice (accepted / rejected / custom) | 12 months |
3.2 Analytics Cookies
Set only with your consent. These help us understand how visitors use the Website so we can improve it. No personal identifiers are sent to analytics providers without consent.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics (Google LLC) | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_XXXXXXXX | Google Analytics 4 | Stores and counts page views for the GA4 property | 2 years |
| _gid | Google Analytics | Distinguishes users; expires after 24 hours | 24 hours |
3.3 Marketing & Advertising Cookies
Set only with your consent. These are used to show you relevant advertisements on other platforms (Google Ads, remarketing). They track ad interactions across websites.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads (Google LLC) | Used by Google AdSense to experiment with advertisement efficiency across websites using their services | 90 days |
| _gcl_aw | Google Ads | Stores click information from Google Ads campaigns for conversion measurement | 90 days |
| IDE | Google DoubleClick | Used for targeting, analysis and optimisation of advertising | 13 months |
3.4 UTM Parameters (Not Cookies)
When you arrive via an advertising link, URL parameters such as utm_source, utm_medium, utm_campaign and gclid may be appended to the URL. These are captured from the URL query string and stored in hidden form fields to attribute orders to marketing campaigns. They are not cookies but are processed as personal data - see our Privacy Policy.
4. Third-Party Cookies
Google operates as a data processor for analytics and advertising cookies under our instructions. Data collected by Google may be transferred to servers in the USA under Standard Contractual Clauses. For more information, see Google's Privacy Policy at policies.google.com/privacy.
We do not use social media cookies, Facebook Pixel, or affiliate tracking cookies on this Website.
5. How to Control Cookies
You can manage your cookie preferences in the following ways:
- Our cookie banner: click Manage Preferences in the banner at the bottom of any page to adjust or withdraw consent at any time.
- Browser settings: most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect Website functionality. Guidance for major browsers:
- Chrome: Settings → Privacy and Security → Cookies
- Firefox: Options → Privacy & Security → Cookies
- Safari: Preferences → Privacy → Cookies
- Edge: Settings → Cookies and Site Permissions - Google Analytics opt-out: install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
- Advertising opt-out: visit youronlinechoices.eu or optout.networkadvertising.org to manage advertising preferences across participating networks.
6. Changes to This Cookie Policy
We may update this Cookie Policy when we change the cookies we use or when legislation requires it. The "Last updated" date reflects the most recent revision. We recommend checking this page periodically.
7. Contact
If you have questions about our use of cookies, please contact us at info@enerbackliving.world or write to: Norwell Media Ltd, 14 Camberwell Road, London, SE5 0EE.